Ronan Chardonneau, EMBS alumni and associate professor in online marketing, is regularly writing for TALK Magazine. Today, he is sharing his experience of e-reputation. When Laetitia told me that the broad topic of the next TALK newsletter will be about e-reputation, I just thought,hold on wait a second, I may have something for you. I am teaching e-reputation for more than 3 years now at the University of Angers (Northwestern part of France) within a master program in HR and technologies. I also worked within web agencies in order to protect defend the reputation of our clients, it includes famous lawer, senator, businesses. The purpose of my article is to give you a couple of tips in order to start working on your own on online reputation. (more…)
Why should organisations consider corporate brand and reputation, together?
There is now a vast body of evidence – both empirical research and practitioner case studies – that finds that an organisation’s Brand and its Reputation are both proven to contribute to its value and be fundamental to its long-term success.
Our favourite bits of London
Discover londoner’s tips for EMBS visitors who don’t want to feel like the average tourist.
Here we are! London, baby! Welcome to the most visited city in the world in 2015, with 18.8 million international visitors (Bangkok came in second with 18.2 and Paris third, with 16.0). This cannot be a coincidence, and the Big Ben, Buckingham Palace and the wonderful sunny weather (ehem) are only part of the attraction of this cosmopolitan metropolis that has a very special halo around it. Some of you might have been one of those millions of visitors, but we’re going to share with you some secrets that only seasoned “londoners” like us know.
Can corporate communicators learn from individuals fighting to protect personal reputation?
There was a time, not that long ago, when many high profile individuals lived by the mantra of Never Complain, Never Explain. What this meant in practise was that if a story broke in the media, or if an ex-employee or associate spilled the beans on an aspect of your private life, you simply would not engage in the story in any way. By never engaging (and never explaining) the story could never be fully corroborated so eventually would die.